![]() ![]() Traditional red blends often have centuries of tradition behind them, like the reds from Bordeaux and the Rhône, and the labels are as old-fashioned as wine labels get, often including a line illustration of the chateau.Īnd third, the new red blends are generally - but not always - cheap, sometimes costing less than $10. ![]() Second, they’re marketing driven, with clever names like Ménage à Trois and eye-catching labels like the 19 Crimes silhouettes. First, they’re sweet, where traditional red blends are dry, and they’re aimed at an audience where smooth is a key wine descriptor. “Today, they’re making red blends for the children and grandchildren of the immigrants, who grew up on soft drinks and expect wine to be sweet.”īecause today’s red blends have almost nothing in common with the traditional red blends that McAnulla describes. ![]() “When Robert Mondavi and the Gallos first made wine, they made it for immigrants who knew that red wine was dry,” she says. The Ménage à Trois brand is currently comprised of 21 wine varietals and blends.Natalie McAnulla, the assistant manager at HB Liquors Sheridan in suburban Denver, has a theory about why so many people are buying so many so-called red blends at her store. Ménage à Trois is credited with creating the Red Blend category and defining the domestic Super Premium Red Blend segment, elevating the brand to iconic status within the wine industry. Capturing wine lovers’ imagination through word of mouth, the offering was soon expanded to white and rosé blends as well.Ĭontinuing to grow, the Ménage à Trois brand increased significantly after the brand was added to the Trinchero Family Estates portfolio in 2004. Ménage à Trois originated as a blend of three red varietals, created in 1996 by two psychiatric professionals at the Folie à Deux Winery in St. Our winemakers play matchmaker, bringing together ripe, luscious flavors, alluring aromas, and sensual textures to create our collection of fun, flirtatious wines. When it comes to wine, we believe the more the merrier, so we’re delighted to invite you to indulge in an experience like no other. ![]()
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